Sunday, February 13, 2011

milk output reach higher levels

Mengniu milk President YangWenJun said yesterday, in order to adapt the dairy industry in China "1025" goal, mengniu also identified in the future five years strategic goals to ensure more than 500 billion yuan revenues, entered the world dairy 10 strong ranks. This means hoodwinks the cow the internationalization level will be greatly enhance, can in the global scope of raw, r&d and markets more competitive layout.

Department of agriculture has released a "1025" programming to our country the development of animal husbandry in new goal: of annual 5,000 tons, more large-scale propulsion, livestock production scale and standard and industrialization. In fact, the world dairy half increment in China, China half increment in Inner Mongolia.

Therefore, mengniu are constantly improve and enrich product matrix, especially yogurt and other low-temperature products and milk beverages innovative products, at the same time will invest ice cream, milk powder r&d and factory construction infant to lift the company future stable income growth. Meanwhile, mengniu in internal group also adapt to the international organization transformation.

For each big dairy products of the enterprise is not obvious difference, alternative strong problem, YangWenJun says, innovation, the difference of the competition is enterprise self-surpass, trans-forming growing provided.on, mengniu will continue to deepen raw construction, new product development organization structure adjustment, the diversity of shape Chinese dairy industry competitive advantage.

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